FOR IMMEDIATE RELEASE
July 14, 2011 - We would like to congratulate Kelvin So and CHINA DRAGON RACING in becoming the exclusive agents for SKIDCAR™ in China.
CEDERGRENS MEK, the manufacturer of SKIDCAR SYSTEM in Sweden, awarded the contract this week.
CDR, based at the international racing circuits at Zhuhai International Racing Circuit located in Zhuhai, China and Guangdong International Circuit located near Zhaoqing, China, have been at the forefront of motorsports competition throughout Asia. Principal and team owner Mr. Kelvin So has over a decade of experience in competition driving and in operating a multifunction business operation including racing school, racing car rentals, FIA Touring car preparation, team, driver management and driver coaching.
With roots in automobile racing, CDR has for the last several years explored expanding their training business component to target the exploding Chinese market of car sales and the obvious need for Road Safety Training for its emerging automobile drivers.
In the search for the world’s best technology, curriculum, and SKIDCAR instructor training, CDR turned to Sweden, the safest country in the world in regards to Road Safety.
With examination of critical statistics and technology used in Swedish curriculum, SKIDCAR was the choice above all others to offer a driver training tool for an inexperienced Road Safety Training market.
China has generations of experience in the human transport of goods, services and its people. However, as new economic classes are increasingly able to afford automobile based mobility, a revolution in Road Safety Training is a very real and important step to mitigate the costs of automobile related accidents, injuries and deaths to the Chinese people.
Cedergrens and their brand SKIDCAR™ and SKIDTRUCK® are the recognized leaders in practical equipment for driver training used in road safety. Kelvin So and CDR needed an efficient answer to bring road safety training to China while also enhancing their professional training operations in China’s emerging Motorsports Industry.
Kelvin So and CDR knew through their research that a multifunction approach to wide use of the SKIDCAR was necessary. Road Safety Training as a primary new business direction had to be supplemented with SKIDCAR use for other CDR business and driving school ventures. Competitive Track Events, Advanced Driving, the sport of Drifting, and Police and Emergency Response are all in the sights of CDR.
Cedergrens turned to the exclusive North American agents and world’s largest SKIDCAR distributor, SKIDCAR SYSTEM, INC. for the task of SKIDCAR Instructor training and certification. CDR needed programs to offer to a multitude of driving disciplines. Racing, Drifting, Advanced, as well as Road Safety Training programs had to be addressed and baselines for curriculum developed.
Dane and Lisa Pitarresi, owners of SKIDCAR SYSTEM, INC. have more than two decades of experience in SKIDCAR use. Dane’s knowledge in training over 1000 instructors for multiple driver training disciplines was called upon to deliver the needed information for SKIDCAR use to CDR’s experienced driver trainers and coaches.
Dane’s 39 years of automobile racing, teaching, coaching, and developing driving programs for SKIDCAR in road safety as well as advanced and racing programs, were utilized to give CDR a maximum jump start in preparing curriculum and use for the Chinese market.
SKIDCAR SYSTEM, INC – Las Vegas, Nevada, USA
CEDERGRENS MEK - Klintehamn, Sweden
CHINA DRAGON RACING - Hong Kong, China
If you have any questions about this article please contact SKIDCAR SYSTEM, INC. at 866-SKIDCAR (754-3227) or via the web by visiting www.skidcar.com
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